To get to know aXpire a bit better, let’s get acquainted with its founder and CEO, Gary R. Markham. We asked Gary several questions about the project and its goals, and here’s what we got.
Q: What motivated you to start your company?
A: aXpire was founded based on a customer’s request delivered by a top 10 global hedge fund who was looking for a specific piece of technology that was not available on the market. Complex requirements drove the design process, and throughout 2017, the first B2B product in aXpire’s lineup was created: Resolvr. Having this previous experience with LSG, a company that’s been around for over 18 years working with companies like Intel, Nike, Coca-Cola, and IBM, I wanted to apply this knowledge and experience to a new industry sector. Since this first product was launched, an array of new products have entered the lineup (ExpenseCore and Bilr), and a crypto FinTech arm has also been created for the upcoming PayBX product.
Q: What are the company’s goals for the next few months?
A: aXpire’s goals going into 2022 is to launch PayBX as well as finalize a number of its B2B product developments, scaling the sales and marketing of these dramatically to increase revenues and thereby the AXPR token’s buy back and burn program. For PayBX specifically, the goal is to provide an easy and excellent user experience for buying, spending and earning interest on crypto.
Q: What’s the most important thing you’re working on right now, and how are you making it happen?
A: PayBX is the most important product, relative to the AXPR token. It will usher in strong utility for the token in the form of in-app benefits for staking, such as increased APY on assets held in the wallet and fee discounts. We’re currently working through the regulatory pieces of the launch as well as spending time to improve the product further.
Q: What are you most excited about?
A: We’re really excited about the upcoming PayBX launch and what we’ll be doing to ensure the product launch is a success. We’re working with a new marketing firm and also working on scaling our internal team and resources to improve and scale the marketing of the cryptocurrency side of aXpire, specifically PayBX and AXPR.
Q: What’s the hardest decision you’ve made so far?
A: The hardest thing we’ve had to do so far was deciding to not complete the development of MatchBX, another of our cryptocurrency applications. The freelance marketplace was launched and it utilized the AXPR token for payments, but it didn’t achieve the level of adoption it would need to be a success. A big 2.0 development plan was put into action, which would have brought complete decentralization and offered exciting functionality such as using Kleros’ technology for crowdsourced jury arbitration during escrow disputes. However, we ultimately decided that MatchBX would not be the path toward mass adoption of aXpire’s crypto projects, and work on PayBX became the bigger priority.